A British intelligence agency is jumping into the alternative advertising medium of video games. What are they selling? Themselves. They are placing recruitment ads that will appear as billboards in popular spy-related video games such as, "Tom Clancy's Splinter Cell: Double Agent". So, wannabe gaming geeks will be given a license to kill. Sounds about right.
Implications - The advertising industry today is on the constant search for new concepts, new target demographics and new spaces of media to advertise on. Thus, the most eccentric of places are being viewed for their potential to advertise on, from video games to toilet paper. This will ultimately change the face of advertising forever.
Video Gamers As Spies
Hidden Recruitment Ads
Trend Themes
1. Alternative Advertising - The trend of alternative advertising in video games is growing as companies look for new and unconventional ways to reach potential customers.
2. Gamification - Gamification of the recruitment process through video games could become a disruptive innovation opportunity for HR departments.
3. In-game Advertising - In-game advertising is a trend that could shape the future of the advertising industry as more companies seek to reach audiences in immersive virtual settings.
Industry Implications
1. Advertising - The advertising industry is constantly evolving and seeking new ways to reach diverse audiences, and video games could be the next big thing.
2. HR - Using video games as a recruitment tool could be a disruptive innovation opportunity for HR professionals and companies looking to hire the best candidates.
3. Video Game Industry - The video game industry could benefit from the growing trend of in-game advertising as a potential new revenue stream.