NBA recently announced its latest collaborative project, which is done alongside ESPN -- the two join forces to design the first-ever Victory Goggles. The new accessory is made in a gold-tone and has large frames with sleek gold trim and a black outer band. Additional details include the diamond motif by the "NBA 75" logo and the ESPN logo.
Talking about the collaboration, Emeka Ofodile, Vice President of Sports Marketing at ESPN states that "We knew we wanted to take our partnership with the NBA to the next level for the 75th anniversary season, and we felt like developing customized victory goggles would be a great touch [...] It represents the final leg of a long journey for everyone from us at ESPN to fans to the players and staff of the winning team, and we’re looking forward to watching whoever wins celebrate in style,"
Large Golden Sleek Goggles
ESPN and NBA Join to Design the First-Ever Victory Goggles
Trend Themes
1. Customized Sports Accessories - The collaboration between ESPN and NBA showcases the potential for creating customized and unique accessories for sports fans and athletes alike.
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3. Branded Collectibles - The diamond motif by the NBA 75 logo and ESPN logo on the Victory Goggles points towards a trend in branded collectibles as a way for sports fans to celebrate their favorite teams and events.
Industry Implications
1. Sports Apparel and Accessories - The creation of the Victory Goggles indicates an opportunity for companies to offer unique and customized accessories for sports fans and athletes.
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