NIGO works in collaboration with Victor Victor Worldwide on a new capsule collection of streetwear silhouettes for the season. The duo launches the capsule of merchandise that perfectly encapsulates the entertainment and media label.
The design language is spotlighted by a blue palette with a highlight on the signature Victor Victor Varsity jacket that centers in on the logo, which is designed by NIGO. The jacket is made with classic wool materials throughout the body and paired perfectly with leather sleeves as a textural contrast and academic touch. It is also detailed with com embroidery and high-quality chenille patchwork. The rest of the capsule includes some branded socks and a soft rug that is also marked with branding accents.
Premium Varsity-Themed Streetwear
NIGO Joins Victor Victor Worldwide on a Capsule of Merchandise
Trend Themes
1. Varsity-inspired Streetwear - There is an opportunity for disruptive innovation in the fashion industry to create new lines of clothing that blend academic and athletic themes, much like the NIGO/Victor Victor Worldwide capsule collection.
2. Collaborative Merchandise Capsules - Collaborative merchandise capsules like the one created by NIGO and Victor Victor Worldwide could become a popular trend for brands and labels to expand their reach and create unique products.
3. Embroidery and Patchwork Accents - The use of embroidery and patchwork accents, as seen in the NIGO/Victor Victor Worldwide capsule collection, offers an opportunity for innovation in the textile industry to incorporate these design elements in new and unique ways.
Industry Implications
1. Fashion - The fashion industry can benefit from the trend of incorporating academic and athletic themes in clothing lines, as seen in the NIGO/Victor Victor Worldwide capsule collection.
2. Entertainment and Media - Collaborative merchandise capsules like the NIGO/Victor Victor Worldwide collection could become a trend for entertainment and media brands to expand their merchandise offerings.
3. Textile - The use of embroidery and patchwork accents in the NIGO/Victor Victor Worldwide capsule collection offers an opportunity for innovation in the textile industry to create new and unique products.