'Viceland' is a new multinational television channel that launched in February of 2016. Vice Media is already hugely popular among millennial consumers and now the brand has its own television channel for showcasing lifestyle-oriented programs.
Viceland was originally launched as a way of adding television to the brand's digital-media portfolio. The channel largely specializes in documentaries and reality series that are aimed at millennial consumers who are already familiar with Vice's character-driven content. As of right now, the channel hosts 30 different programs, some of which are original series' and some of which are extended versions of existing web series'. What is particularly innovative about the platform is that it is accessible on multiple platforms, which is ideal for millennial consumers who often switch between television, apps and the Internet.
With a specific focus on content that appeals to millennials, Viceland represents the evolution of television programming.
Millennial-Targeted Television Channels
The Viceland Channel Features Content Aimed at Millennials
Trend Themes
1. Multinational Television Channels - The rise of multinational television channels presents an opportunity for companies to reach global audiences with localized content and diverse programming.
2. Lifestyle-oriented Programs - The popularity of lifestyle-oriented programs opens up opportunities for brands to advertise and create content that aligns with the interests and values of millennials.
3. Multi-platform Accessibility - The demand for multi-platform accessibility provides an opportunity for companies to develop innovative technologies and platforms that seamlessly integrate television, apps, and the internet.
Industry Implications
1. Media and Entertainment - The media and entertainment industry can capitalize on the rise of multinational television channels and create diverse programming that caters to millennial audiences.
2. Advertising and Marketing - The advertising and marketing industry can leverage the popularity of lifestyle-oriented programs to create targeted campaigns and partnerships that resonate with millennial consumers.
3. Technology and Telecommunications - The technology and telecommunications industry can seize the opportunity to develop innovative technologies and platforms that enhance multi-platform accessibility for consumers, bridging the gap between television, apps, and the internet.