Vibes by Tinder is a new in-app event that responds to the fact that Gen Z members tend to update their bios three times more often "to share more about themselves and find people that passed their vibe check." Now, this feature is giving members a new way to express themselves and connect with others who share similar sentiments.
As an in-app event, Vibes alerts members when there's a series of questions to answer and these may help them to share more about their personality or their pop culture knowledge. Vibes are displayed on members' profiles for 72 hours and when participating members match, they'll get a sense of others' vibes to spark conversations. Each event lasts just 48 hours but members come back again and again to the event.
In-App Dating Events
Vibes by Tinder Helps Gen Z Daters Express Themselves Better
Trend Themes
1. In-app Events - In-app events have disrupted dating app industry by providing Gen Z members with a new way of expressing themselves and connecting with others who share similar sentiments.
2. More Frequent Profile Updates - Frequent profile updates have disrupted traditional dating profile models by providing a dynamic portrayal of a person's interests, personality, and cultural preferences.
3. Increased Engagement - In-app events have disrupted the dating app industry by increasing user engagement, providing more chances of finding a compatible match, and encouraging repeat use.
Industry Implications
1. Online Dating Industry - The online dating industry can capitalize on the increased user engagement, by integrating in-app events, to provide users with a more dynamic and engaging dating experience.
2. Marketing and Advertising Industry - The marketing and advertising industry can capitalize on frequent profile updates by helping dating app companies develop targeted, data-driven marketing strategies.
3. Social Media Industry - The social media industry can capitalize on the trend of in-app events and frequent profile updates by developing new features that revolve around self-expression and cultural nuances.