The Viago is a smartphone-based map and navigation app created by Garmin, a company that specializes in producing GPS-related products. What separates the Viago from services like Google Maps is the fact that it can be customized via optional in-app purchases.
The Viago app offers a variety of features such as turn-by-turn navigation and multi-stop route planning. Its interface is capable of displaying current speed as well as the speed limit, and even has a special 'lane assist' feature that alerts you when it's time to think about switching lanes before an upcoming turn.
The Viago even permits users to access a three-day weather forecast for their destination. The app is compatible with iOS as well as Android devices.
One of the highlights of Viago's optional premium add-ons is Garmin Real Directions, a service that offers highly intuitive voice-guided navigation using landmarks, stop signs and traffic lights as markers, rather than street names.
Customizable Map Apps
The Viago Mapping App is Incredibly Advanced and Intuitive
Trend Themes
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Customizable Mapping Apps — Opportunity for map apps to offer customization options through in-app purchases.
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Advanced Navigation Features — Opportunity to develop map apps with features like lane assist and speed limit display.
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Intuitive Voice-guided Navigation — Opportunity for map apps to provide highly intuitive voice-guided navigation based on landmarks and traffic lights.
Industry Implications
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GPS Technology — Disruptive innovation opportunity to create customizable map apps with advanced navigation features for GPS technology companies.
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Mobile App Development — Opportunity to develop customizable and advanced map apps with intuitive voice-guided navigation for mobile app development companies.
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Automotive Technology — Disruptive innovation opportunity to integrate customizable map apps with advanced navigation features into automotive technology.