Vetroplas Packaging factory partner Eurovetrocap has unveiled a new range of low impact packaging solutions for skincare, hair care, makeup and fragrance industries. The range is called Zero In Pack (ZIP), and includes everything from serum and spray bottles to pump mechanism containers and cosmetic pots.
Along with its new low impact range, Eurovetrocap is rebranding to the ZIP name in an effort to set itself apart as a leader in eco packaging solutions.
"The company’s R&D and Design Department has been striving to provide pack options with a lower environmental impact and minimal compromise on functionality and aesthetics. This aim is being achieved using the following strategies: weight reduction, use of recycled materials, refillables, and recyclability of materials."
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Trend Themes
1. Eco Packaging Solutions - The shift towards low-impact cosmetics packaging presents an opportunity for companies to invest in eco-friendly packaging solutions and differentiate themselves in the market.
2. Minimalist Packaging - The use of minimal packaging designs that reduce waste and rely on recycled materials offers a disruptive innovation in the cosmetics industry.
3. Refillable Packaging - The trend towards refillable cosmetic containers presents an opportunity for companies to innovate, and make it easier and more affordable for consumers to reuse packaging.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can invest in eco-friendly packaging solutions and set themselves apart as leaders in sustainability.
2. Packaging and Shipping - The packaging and shipping industry has an opportunity to provide more sustainable options to its customers, and improve their carbon footprint.
3. Retail and E-commerce - Retail and e-commerce companies can invest in innovative, eco-friendly packaging solutions that appeal to environmentally conscious consumers.