Inspired by the classic 1960s Vespa Piaggio, LEGO created the Vespa 125 as a 1,106-piece playset for expert model-makers. The pale blue color of the model Vespa pays tribute to the original color and it can be enhanced with other authentic details, such as a 1960s Italian license plate and the Vespa logo.
From the flowers that rest in the scooter's basket to the removable engine cover and working steering system, the model is full of details that adults will appreciate. This is one adult-oriented product from LEGO that has the potential to double as a decorative piece in a home or office once assembled, as the kickstand helps to prop up the model so that all of its intricacies can be seen.
Building Block Scooter Models
The LEGO Vespa 125 Faithfully Recreates a 1960s Scooter
Trend Themes
1. LEGO Playset Models - The market for high-quality and authentic playsets, like the LEGO Vespa 125, can be expanded to include other nostalgic or classic products from the baby boomer era.
2. Adult-oriented LEGO Products - LEGO can continue to develop models that appeal to adults who enjoy building collectibles and decorative pieces for their homes and offices.
3. Premium Model-making - The success of high-quality playsets like the LEGO Vespa 125 indicates a growing market for premium model-making that targets older, affluent consumers.
Industry Implications
1. Toy and Game Manufacturing - Toy and game manufacturers can aim to produce high-quality products that cater to adult demographics in addition to children's markets.
2. Home Decor and Design - Adult-oriented playsets that can be used as decorative pieces in homes and offices present an opportunity for the home decor and design industry.
3. Model-making Supplies and Services - Companies that provide model-making supplies and services can target the growing market for premium, high-quality models oriented towards adult consumers.