Branded VIP Gamer Contests

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Jackbox Games is on a Search For Its First VIP (Very Important Partier)

Jackbox Games, the popular digital gaming platform great for groups, recently announced its searching the nation for its very first VIP – 'Very Important Partier.' The exclusive title will allow one lucky fan to throw a party for their eight closest friends and be the first to try the yet-to-launch party pack. The Jackbox Party Pack 8 will feature five fun-filled new games including Job Job, The Poll Mine, Drawful: Animate, The Wheel of Enormous Proportions, and a secret game.

To enter the Very Important Partier contest, fans will have to create a 1-minute commercial for the unreleased Party Pack 8. Next, upload the ad to Instagram, Twitter, TikTok, or Facebook with the hashtag #JBGPlaytestContest in the caption and tagging @playjackboxgames. In addition, entrants must fill out a form online. The contest closes on August 3rd, 2021.

Trend Themes

  1. Social Media Gaming Contests — Social media platforms can capitalize on branded gaming contests as a form of entertainment marketing.
  2. Exclusive Gaming Content Previews — Providing VIP access to exclusive gaming content prior to product launches can create a loyal fan base and increase brand awareness.
  3. UGC Video Content Creation — Encouraging user-generated video content creation can expand brand reach and increase engagement with potential customers.

Industry Implications

  1. Gaming Industry — The gaming industry can leverage branded content and social media to create hype around new product launches.
  2. Social Media Industry — Social media platforms can seize the opportunity to create exclusive partnerships with gaming companies and offer unique gaming experiences to their users.
  3. Marketing Industry — The marketing industry can benefit from the use of social media gaming contests for product launches, using consumer-generated content for future campaigns.

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