Branded VIP Gamer Contests

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Jackbox Games is on a Search For Its First VIP (Very Important Partier)

Jackbox Games, the popular digital gaming platform great for groups, recently announced its searching the nation for its very first VIP – 'Very Important Partier.' The exclusive title will allow one lucky fan to throw a party for their eight closest friends and be the first to try the yet-to-launch party pack. The Jackbox Party Pack 8 will feature five fun-filled new games including Job Job, The Poll Mine, Drawful: Animate, The Wheel of Enormous Proportions, and a secret game.

To enter the Very Important Partier contest, fans will have to create a 1-minute commercial for the unreleased Party Pack 8. Next, upload the ad to Instagram, Twitter, TikTok, or Facebook with the hashtag #JBGPlaytestContest in the caption and tagging @playjackboxgames. In addition, entrants must fill out a form online. The contest closes on August 3rd, 2021.
Trend Themes
1. Social Media Gaming Contests - Social media platforms can capitalize on branded gaming contests as a form of entertainment marketing.
2. Exclusive Gaming Content Previews - Providing VIP access to exclusive gaming content prior to product launches can create a loyal fan base and increase brand awareness.
3. UGC Video Content Creation - Encouraging user-generated video content creation can expand brand reach and increase engagement with potential customers.
Industry Implications
1. Gaming Industry - The gaming industry can leverage branded content and social media to create hype around new product launches.
2. Social Media Industry - Social media platforms can seize the opportunity to create exclusive partnerships with gaming companies and offer unique gaming experiences to their users.
3. Marketing Industry - The marketing industry can benefit from the use of social media gaming contests for product launches, using consumer-generated content for future campaigns.

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