The Versace Pre-Fall 2019 fashion show recently took place in New York, marking the first American Versace runway show. Donatella Versace officially stated that she wanted to celebrate the city by bringing the "sartorial heritage of Milan and fusing it with the energy of New York and its eclectic nature." The range is comprised of print-heavy luxury items that are true to the label's European heritage.
To reference New York City, there are earthy hues used in collaboration with vibrant designs including the 'Love Versace' heart graphic, which was inspired by Gianni Versace's New York townhouse. Versace aimed to highlight the constant push of boundaries that New York strives for in order to consistently better themselves as a city.
New York-Inspired High-Fashion Shows
The Versace Pre-Fall 2019 Show Honors NY's Eclectic Culture
Trend Themes
1. Print-heavy Luxury - The Versace Pre-Fall 2019 range comprised of print-heavy luxury items presents an opportunity for luxury brands to experiment with bold designs.
2. Celebrating Local Culture - Fashion shows, like Versace's Pre-Fall 2019 show in New York, that celebrate local cultures present an opportunity for brands to showcase their commitment to diversity and inclusion.
3. Fusing Heritage and Innovation - Donatella Versace fused Milan's sartorial heritage with New York's eclectic nature to create an innovative range, providing an opportunity for brands to explore how they can blend heritage and modernity in their designs.
Industry Implications
1. Fashion - The fashion industry can embrace the bold and innovative designs of the Versace Pre-Fall 2019 range and experiment with their own unique prints and local culture-inspired collections.
2. Luxury - Luxury brands can take inspiration from the print-heavy luxury items in the Versace Pre-Fall 2019 range and create their own unique statement pieces that showcase ingenuity in their design.
3. Culture Tourism - Celebrating local cultures, like the eclectic nature of New York City, through fashion presents an opportunity for the culture tourism industry to promote and showcase their unique experiences for tourists to enjoy.