The latest Versace Man collection is designed for the Fall/Winter 2019 season and it highlights the concept of a modern man. Specifically, it challenges the stereotypes that surround the idea and breaches any rules that bound what it means to be a man. Donatella Versace states, "In the 90s there was such a specific idea of a man but, since then, fashion has evolved dramatically [...] today's society allows everyone a greater freedom to express themselves with their clothes as well as their actions."
Notably, the seasonal capsule features a limited edition collaborative series alongside motor brand Ford, drawing inspiration from the ecstatic feeling of buying a first car. It dials back to the overarching theme of manhood in connectivity to extend one's personality through the means of owning something valuable. The pieces highlight the automotive brand through the infusion of its blue logo adorning a selection of apparel, footwear, and accessories.
Luxe Stereotype-Breaching Menswear
The Versace Man FW19 Capsule Reflects the Idea of a Modern Man
Trend Themes
1. Gender-bending Fashion - Incorporating gender non-conforming elements into traditional menswear presents opportunities for designers to push boundaries and appeal to a wider range of customers.
2. Brand Collaborations - Partnering with non-traditional brands, like Ford in this case, can create unique product offerings and expand a fashion brand's reach beyond its typical audience.
3. Personalized Expression - Providing customers with options to make the clothing their own, such as through design details like color and pattern, can lead to increased customer satisfaction and loyalty.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt gender norms and create inclusive clothing options for all consumers.
2. Automotive - Collaborating with fashion brands can help automakers reach new audiences and showcase their brand in a new light.
3. Retail - Retailers can offer more personalized and inclusive options for their customers by partnering with designers who push boundaries and challenge stereotypes.