Edward Wilding, Kacey Carrig and supermodel Daria Werbowy star in the Versace Jeans Spring/Summer 2013 campaign preview. Hitting the beach, the denim clad trio pose seductively while sporting the famed Italian fashion label's latest acid-wash printed designs.
This chromatically filtered ad campaign is lensed by legendary photographers
Mert Alas and Marcus Piggott who capture a series that is retro infused and visually vivid. A nod to the brand's 80s and early 90s fame under the creative direction of the late Gianni Versace, this youthful denim collection revives past era fads and reintroduces them to a new generation of the brand's followers.
The Versace Jeans Spring/Summer 2013 campaign preview hits the beach with its scantily dressed top model trio who pose seductively while laying together in the sand.
Seductive Acid Washed Ads
The Versace Jeans Spring/Summer 2013 Campaign Preview is Beach Ready
Trend Themes
1. Retro Fashion - Disruptive innovation opportunity: Create a line of clothing that combines vintage designs with modern aesthetics to appeal to a new generation of fashion-conscious consumers.
2. Chromatic Filtering - Disruptive innovation opportunity: Develop a mobile app or photo editing software that applies unique chromatic filters to enhance the visual appeal of photographs.
3. Revival of Acid-wash Designs - Disruptive innovation opportunity: Collaborate with fashion designers to create a sustainable and eco-friendly line of acid-washed clothing, utilizing new dyeing techniques to reduce environmental impact.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate wearable technology into fashion designs, creating smart clothing that offers unique functionalities and enhanced user experiences.
2. Photography - Disruptive innovation opportunity: Develop a new type of camera lens or filter that can replicate the retro and visually vivid effects seen in the Versace Jeans campaign, offering photographers a new creative tool.
3. Sustainable Fashion - Disruptive innovation opportunity: Utilize innovative materials and manufacturing processes to create a line of sustainable denim clothing, appealing to environmentally conscious consumers.