To celebrate the latest Versace Fall 2014 campaign, the Italian high-fashion house launched an ad campaign the artfully played off of the idea of window shopping by placing live models in the windows with the brand's latest line of dresses, trench coats and purses.
The Versace photoshoot featured four elegant young models, two men and two women, posing in beautiful boutique windows dressed head to toe in garments from the latest Versace collection. The garments featured in this season's line were bold and vivacious, full of hot reds and stark blacks. One of the hottest looks featured a blonde model with luxurious curls dressed in a tight red dress and feathered coat posing in a store front window while another model dressed in a leather Versace body-con dress checked her out.
Glamorous Boutique Editorials
The Versace Fall 2014 Campaign Cleverly Plays on Window Shopping
Trend Themes
1. Interactive Retail Marketing - Creating immersive and engaging experiences by incorporating live models in window displays can attract more customers and increase brand awareness.
2. Fashion Experiential Marketing - Combining fashion and art to create visually stunning campaigns like the Versace Fall 2014 campaign can captivate audiences and leave a lasting impression on potential customers.
3. Ambient Advertising - Using unconventional advertising techniques, such as placing live models in boutique windows, can generate buzz and create a memorable brand experience.
Industry Implications
1. Fashion Retail - Incorporating live models in window displays can revolutionize the way fashion retailers showcase their products and attract customers to their stores.
2. Photography and Fashion Editorial - Collaborating with fashion brands to create innovative and visually captivating editorials featuring live models can provide unique opportunities for photographers and fashion magazines.
3. Visual Merchandising - Exploring the use of live models in boutique windows can disrupt traditional visual merchandising strategies and create an interactive and engaging shopping experience.