Eyewear brand A.SOCIETY taps the talents of up and coming surrealist artist OFFGOD to introduce the VERN, MORPH, and FORM collection of eyewear. It is comprised of otherworldly design themes an meant to "embrace the concept of co-existing with multiple identities." The looks are designed by Andrew Mok, who is also known as OFFGOD and he presents three models of unique glasses, which are the name of the series -- VERN, MORPH, and FORM.
Mok explains that "Vern [is] a supervillain alter ego I’ve created, marking a new era not just in my appearance but my mindset. The mask represents going against the grain, thinking outside the box, not being scared of being judged by the general public but being daring enough to make something nobody has seen or wear something people would not normally wear. Especially living somewhere like Hong Kong where most people are taught to stay in line and keep their mouths shut. Vern is the inner voice that keeps telling me to push the boundaries and express freely through my art."
Warped Dynamic New-Gen Eyewear
Andrew Mok Designs the VERN, MORPH and FORM Glasses
Trend Themes
1. Surrealist Eyewear Design - The VERN, MORPH, and FORM collection of eyewear embraces surrealist design themes, providing a disruptive innovation opportunity in the eyewear industry.
2. Artistic Identity Expression - The VERN, MORPH, and FORM glasses allow individuals to express multiple identities through their eyewear, creating a disruptive innovation opportunity in the fashion industry.
3. Unconventional Eyewear Aesthetics - The unique design of the VERN, MORPH, and FORM glasses challenges traditional eyewear aesthetics, offering a disruptive innovation opportunity in the fashion accessories industry.
Industry Implications
1. Eyewear - The VERN, MORPH, and FORM glasses introduce unconventional design elements, opening up disruptive innovation opportunities in the eyewear industry.
2. Fashion - The VERN, MORPH, and FORM collection allows for artistic expression through eyewear, creating a disruptive innovation opportunity in the fashion industry.
3. Fashion Accessories - The unique aesthetics of the VERN, MORPH, and FORM glasses present a disruptive innovation opportunity in the fashion accessories industry.