'tentree,' the earth-first apparel brand founded in 2012, has announced the launch of a new business named 'veritree,' founded by CEO Derrick Emsley. tentree launched with an official commitment to plant one billion trees by 2030, and since then, the brand has succeeded in planting well over 73 million trees. Now, with a new campaign and the launch of veritree, the company is accelerating its mission to restore the planet.
The tentree CEO has announced a new exclusive video interview with Jack Harries, the CEO of a 'Earthrise Studio,' a digital media platform dedicated to addressing climate issues. Additionally, for each view that this 15-minute video receives, tentree will plant one tree. This campaign has the potential to make a large impact toward achieving tentree's goal of one billion trees.
As for the veritree platform, veritree is a blockchain-based, fully integrated platform that intends to use data-driven, securely managed information to provide nature-based solutions for mission-driven companies willing to make a change. veritree combines both on-the-ground monitoring and blockchain verification tools to improve transparency and trust by leveraging verified data.
Blockchain-Based Reforestation Platforms
'veritree' is a Data-Driven Platform for Nature Solutions
Trend Themes
1. Blockchain-based Reforestation Platforms - Blockchain-based platforms can help increase transparency and trust in reforestation efforts.
2. Data-driven Nature Solutions - Technology-driven platforms that integrate on-the-ground monitoring can provide more effective nature solutions.
3. Sustainable Fashion and Apparel - Sustainable fashion brands are leading the way in promoting eco-friendly efforts through innovation.
Industry Implications
1. Blockchain Technology - Blockchain technology can be applied to various industries, including forestry, to improve transparency and trust.
2. Environmental Monitoring - Environmental monitoring companies can utilize blockchain technology to secure and verify collected data.
3. Sustainable Fashion and Apparel - Sustainable fashion and apparel companies can partner with reforestation platforms like veritree to promote eco-friendly initiatives.