The Verb shop is located in the Lower East Side and is a temporary activation that celebrates the "cult hair care brand." More specifically, the pop-up marks the one year anniversary of the label's 'Ghost by Verb' collection which has proven itself to be a "runaway hit."
The Verb shop will be opened for a month and will offer consumers a space to test out the label's products, engage with the brand, attend events and workshops. Moreover, on the first and last day of the temporary store, the hair care brand initiates a 'Verb Wants You To Trade Up' program. Individuals are advised to bring unopened shampoos and conditioners. While Verb will donate these products to the Lower East Side Girls Club, customers who brought them receive a full-sized Ghost Shampoo and Conditioner.
Interactive Consumer-Engaging Hair Events
The Verb Shop Familiarizes Consumers with the Brand
Trend Themes
1. Interactive Popup Shops - Businesses can create interactive temporary stores to engage consumers and showcase their products.
2. Collaborative Brand-charity Programs - Brands can partner with charities and incentivize customers to donate products for a good cause while receiving rewards.
3. Experiential Marketing - Brands can create immersive experiences for customers to test and learn about products while building brand loyalty.
Industry Implications
1. Beauty - Beauty companies can benefit from creating interactive popup shops to introduce consumers to their products and promote brand loyalty.
2. Non-profit/charities - Charities can partner with businesses to promote donation programs while receiving product donations and increasing visibility.
3. Event Planning - Event planning companies can create experiential marketing events for brands looking to engage customers and promote their products in a unique way.