adidas Skateboarding and BEYOND THE STREETS team up for the resurrection of one of the most iconic spaces in skateboard culture — the Venice Pavilion. In addition, the project boasts site-specific exhibits by Los Angeles-based graffiti legend RISK. Thus, the fully skateable installation will combine the roots of skate culture and contemporary West Coast graffiti.
The Venice Pavilion was originally built in 1961 to serve the purpose of an amphitheater. In the 80s and 90s, the space was a social hub for now-legendary graffiti artists and skaters. adidas Skateboarding and BTS seek to replicate this.
In addition, the labels are partnering up with non-profit mentoring group STOKED who will run hands-on workshops for high school students, allowing them to skate the refurbished Venice Pavilion and engage in meaningful conversation around art and culture.
Fully Skateable Installations
adidas Skateboarding & BTS Reconstruct the Iconic Venice Pavilion
Trend Themes
1. Skateboard Culture-inspired Installations - There are opportunities for companies to create fully skateable installations that combine skate culture with contemporary design and art.
2. Site-specific Exhibits - Companies can create site-specific exhibits that highlight local culture and engage visitors in meaningful conversations around art and history.
3. Community-oriented Projects - Companies can partner with non-profits and community organizations to create projects that engage and uplift young people through art and recreation.
Industry Implications
1. Skateboard Industry - Companies in the skateboard industry can expand their offerings to include skateboard culture-inspired installations and events.
2. Art and Design Industry - The art and design industry can create site-specific exhibits and installations that engage visitors in local culture and history.
3. Non-profit and Education Industry - Non-profit and education organizations can partner with companies to create art and recreation programs for young people that foster personal and community development.