Colorful Checkerboard Sneakers

Vans Vault and Sneakersnstuff LA Launch the Venice Beach Pack

Sneakersnstuff celebrates the first year anniversary of its Los Angeles location with a collaboration alongside Vans Vault resulting in the Venice Beach pack. The duo join to create new iterations of the OG Classic Slip-On LX model and the OG Era LX model.

The pack celebrates previous eras, specifically the 80s and 90s in the Venice Beach area. It aims to capture the eclectic energy of the time through what the skaters, punks, and surfers were wearing. The two sneakers are complete in the iconic checkerboard print detailed with a bright twist. Both of the models are offered in neon colorway options that are contrasted with black and white at the front of the foot before brightening up near the end.
Trend Themes
1. Retrospective Nostalgia - Creating new iterations of classic styles with a bright twist that celebrate previous eras.
2. Color Blocking - Using neon colors contrasted with black and white in design.
3. Collaboration Celebrations - Collaborating with other brands to celebrate a milestone or anniversary.
Industry Implications
1. Fashion and Apparel - Incorporating new twists on classic styles that celebrate previous eras with bright colors and collaborations.
2. Footwear and Sneakers - Creating new designs for classic styles with neon color blocking and celebrating anniversaries through collaborations.
3. Retail - Celebrating milestones and anniversaries by collaborating with other brands to create unique products and designs.

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