Luxury streetwear imprint Vetements continues to build upon its ongoing theme of a new age of wealth and aristocracy for the Fall/Winter 2022 season by showcasing an official look at its Velvet Styling Mask. The mask made its first appearance during the FW22 show and it is offered in two tonal options of either blue or black.
The velvet mask is made from 85% polyamide and 15% elastane to provide a stretchy feel and form-fitted look. The mask is made to conform to the wearer's facial features and creates a human silhouette that plays a role in modern fashion, redefining 'transformable' fashion. It is now available to shop online at SV77 and select retailers for £415 GBP.
Luxe Velvet Styling Masks
Vetements Delivers a Bold Statement Piece to Join its FW22 Roster
Trend Themes
1. Transformable Fashion - The velvet mask's ability to conform to the wearer's facial features redefines what is possible in fashion design.
2. Luxury Face Masks - The use of lavish materials like velvet to create face masks presents an opportunity for luxury designers to set themselves apart in the pandemic era and beyond.
3. Blurring Gender Norms - Vetements' continuation of its theme of a new age of aristocracy through this velvet mask adds to the push for gender-neutral fashion.
Industry Implications
1. Fashion Design - Designers now can create more comfortable and personalized masks for their customers since the velvet mask set a new benchmark for face coverings
2. Luxury Fashion - Luxury retailers can capitalize on this trend by introducing high-end face masks using premium materials like velvet that cater to affluent consumers looking for exclusive fashion statements.
3. Gender-neutral Clothing - Retailers that cater to all genders can incorporate velvet styling masks into their merchandise, expanding their offerings and capturing a new segment of consumers seeking innovative fashion options.