The Velvet June 2012 editorial will get people revved up for the summer season, if they aren't already. Soon enough people's schedules will be chock-full of beach dates, barbecues and, of course, a few good ol' pool parties. If they aren't, the Velvet June 2012 editorial will inspire some to host their own.
Lensed by Swedish photographer Marcus Ohlsson, the Velvet June 2012 editorial is all about fun in the sun--in a luxurious way. It stars model Valentina Zelyaeva as the hostess with the mostess. Captured amongst her equally chic guests, the Russian beauty was outfitted by stylist Laura Bianchi. Clad in striking tropical prints and bold colors, her looks were perfected by hairstylist Mike Lundgren and makeup artist Katarina Håkansson.
Pool Party Editorials
The Velvet June 2012 Photoshoot Stars a Hospitable Valentina Zelyaeva
Trend Themes
1. Luxury Pool Party Decor - Opportunities exist for businesses to create high-end decor and event planning services for consumers hosting high-end pool parties with a focus on luxurious details and styles.
2. Tropical Fashion - Fashion and accessory brands have an opportunity to capitalize on the tropical prints and bold colors showcased in the editorial by offering similar pieces for summer wardrobes.
3. Pool Party Influencer Marketing - Businesses can leverage social media influencers to promote pool party-related products or services, creating an opportunity for collaboration and exposure to a wider audience.
Industry Implications
1. Event Planning - Businesses that specialize in planning pool parties and other luxurious outdoor events can benefit from the growing trend of high-end pool parties.
2. Fashion - Fashion brands specializing in summer or tropical wear can market similar pieces to the bright and bold fashion trends showcased in the editorial.
3. Social Media Marketing - Marketing agencies and social media influencers have a significant opportunity to promote pool party related products and services on social media platforms.