PUMA launches its Velophasis series which is made up of three different drops. This includes the Bionic, Phased, and Technisch. The retro shoes are inspired by heritage running themes and the series allows the brand to build on the running expertise based on technicalities. This includes the company's iCELL, e+CELL, as well as EverRide, which are all prominently used by runners.
The Velophasis design blends together elements of the past and future and the upper is made with an asymmetric construction with inserts drawn from the running technicalities of COMPLETE due to new materials. The upper starts off with a honeycomb mesh with textured leather panels on top that gives it a futuristic theme. Additional details include metallic tones met with cream and electric blue for contrast.
Retro-Inspired Running Heritage Footwear
PUMA Presents a New Velophasis Series of Footwear
Trend Themes
1. Retro-inspired Running Footwear - The trend towards retro-inspired running footwear creates an opportunity for brands to leverage heritage designs while incorporating modern technology and materials.
2. Blend of Past and Future Design - Designing products that blend elements from the past and future creates an opportunity for brands to appeal to a wider audience and stand out in an increasingly crowded market.
3. Technical Running Expertise and Materials - The use of advanced technical running expertise and materials in footwear allows brands to create high-performance products that cater to athletes and fitness enthusiasts.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can leverage the trend towards retro-inspired running footwear by incorporating modern technology and materials, and blending past and future designs in their products.
2. Fashion Footwear - The fashion footwear industry can embrace the trend of combining technical expertise with fashion-forward designs to create unique and cutting-edge footwear styles.
3. Fitness Equipment - The fitness equipment industry can capitalize on the trend of using advanced technical running expertise and materials in their equipment to provide athletes and fitness enthusiasts with the tools they need to achieve their goals.