From the beach to the streets of Los Angeles and elsewhere in California, Veloce hats are picking up as a trend to watch this coming season. With bright colors, a creatively old-school cut and cool metallic writing across the rim, the caps bring an original flavor that marks the resurgence of iconic California beach bum style.
Veloce was started by 19-year-old LA native Cameron Picardi, who draws inspiration from SoCal's diversity in both landscape and charater. According to the website, his idea was to mix two styles of hat: the 90's styled volleyball cap and cycling caps. The result was two collections: The PartyMe collection, which features a variety of bright and neon coloured hats, and the Noir Collection, which features the black and gray caps pictured above.
Bright Beach Bum Hats
Veloce Hats Bring New-School Flavor to Old-School SoCal Beachwear
Trend Themes
1. Bright Beach Bum Hats - Disruptive Innovation Opportunity: Incorporating bright colors and metallic details into traditional beach bum hats to evoke a sense of nostalgia while appealing to modern fashion trends.
2. Old-school Socal Beachwear - Disruptive Innovation Opportunity: Reimagining traditional beachwear by combining retro elements with contemporary designs, catering to the resurgence of iconic California style.
3. Resurgence of Iconic California Beach Bum Style - Disruptive Innovation Opportunity: Creating fashion-forward accessories that capture the essence of California beach culture while embracing the renewed interest in retro aesthetics.
Industry Implications
1. Fashion Accessories Industry - Disruptive Innovation Opportunity: Developing innovative hat designs with bright colors, unique cuts, and metallic details to attract fashion-conscious consumers in the accessories market.
2. Apparel Industry - Disruptive Innovation Opportunity: Incorporating nostalgic beach bum style influences into clothing lines, appealing to consumers seeking a mix of retro and modern fashion trends.
3. Streetwear Industry - Disruptive Innovation Opportunity: Collaborating with emerging designers to create streetwear collections that blend old-school SoCal beachwear elements with trendy aesthetics, targeting the youth market.