Autonomous driving will bring with it a lot more free time for drivers and passengers, so the Volvo S90 Excellence Vehicle Interior Concept shows how they might spend their time. Featuring a lavish interior space that focuses on entertaining passengers, the interior has seats with a massage function, media screens and cup holders that can be heated or cooled. A refrigeration unit is hidden in the rear armrest and features a pair of glasses for enjoying a glass of wine before arriving at your destination.
The Volvo S90 Excellence Vehicle Interior Concept features three different orientation arrangements that will suit work, play or relaxation, accordingly. Speaking on the design, Thomas Ingenlath, SVP of Design at Volvo Car Group said, "We do things differently at Volvo Cars – we always have. Our distinctive approach to interior design aims to deliver a luxurious and calming experience. The art of Scandinavian Design is all about enhancing the life experience, and this is what Volvo Cars does best."
Spa-Like Vehicle Interiors
This Volvo S90 Excellence Vehicle Interior Concept is Lavish
Trend Themes
1. Autonomous Vehicle Entertainment - Companies can invest in creating more luxurious autonomous vehicle interiors and entertainment systems to cater to passengers' free time.
2. Integrated Vehicle Refrigeration - Vehicle manufacturers can integrate refrigeration units into car interiors to offer convenience to passengers.
3. Personalized Vehicle Interiors - The ability to customize the orientation of a vehicle interior can provide a differentiated experience for drivers and passengers
Industry Implications
1. Automotive - Companies in the automotive industry can invest in designing and producing new and luxurious autonomous vehicle interiors with advanced technology to entertain passengers.
2. Beverage - The integration of refrigeration units into vehicle interiors can create new opportunities for the beverage industry to provide convenient and enjoyable experiences to passengers.
3. Interior Design - The development of personalized vehicle interiors provides new opportunities for interior design companies to offer customized solutions to automotive manufacturers.