The Australian tea brand T2 recently debuted a new lineup of veggie teas made from all-natural ingredients such as broccoli and beetroot. The new teas cater to the growing demand for functional beverages made from all-natural ingredients.
The T2 veggie teas come in four loose-leaf varieties and can be consumed hot, cold or added into juices and smoothies. Unlike other teas available in the UK, the vegetable-based blends will boast vivid colors and unique aromas derived from organic ingredients such as carrots, apples and kale. The delightful sights and smells will be accompanied by a complementary tea-ware collection at a T2 store in London.
The new veggie teas are indicative of changing consumer preferences that favor real foods such as fruits and vegetables over processed ingredients.
Vegetable-Based Teas
T2's Veggie Teas are Made from Organic and Vegan-Friendly Ingredients
Trend Themes
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Vegetable-based Beverages — Opportunity for beverage companies to introduce vegetable-based beverages due to increasing demand for functional beverages made from all-natural ingredients.
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Functional Beverages — Opportunity for companies to develop new functional beverage lines using natural ingredients such as fruits and vegetables.
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Holistic Health — Opportunity for companies to cater to changing consumer preferences for real foods such as fruits and vegetables in order to promote holistic health.
Industry Implications
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Beverage Industry — The beverage industry can innovate by introducing vegetable-based beverage lines due to increasing demand for natural and functional beverages.
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Organic Food Industry — Organic food industry can explore opportunities and come up with innovative products that meet the new market trend of consumers preferring real foods over processed ingredients.
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Health and Wellness Industry — Health and wellness industry can cater to consumers who prefer holistic health by introducing products using natural ingredients such as fruits and vegetables.