Just in time for back-to-school season, Campbell's has unveiled the new veggie-packed soup dubbed 'Veggie Safari.' The condensed animal-shaped pasta and vegetable soup offers busy parents a quick and delicious lunch option. The soup features lion, parrot, hippo, and elephant-shaped pasta and provides a full serving of vegetables per cup. To make the dish, simply add water and microwave for three minutes.
In addition, Campbell’s Veggie Safari is sponsoring a new four-episode miniseries of ‘Go Wild’ within Dodo’s massive editorial franchise, ‘Wild Hearts,’ to tee-up a stand-alone series next year. Consumers can expect more information regarding the miniseries in the coming months.
The new Campbell's Veggie Safari is available at retailers nationwide and has an SRP of $1.99.
Cartoon-Inspired Veggie Soups
Campbell’s Veggie-Packed Soup Comes in Time for Back-to-School
Trend Themes
1. Animal-shaped Food - There is potential to innovate in the food industry by creating a trend for animal-shaped foods that not only appeal to children but also offer a serving of vegetables per cup.
2. Veggie-packed Convenience Foods - The convenience food industry can take advantage of the trend towards healthier foods by creating more veggie-packed options that offer busy parents quick and delicious lunch options for their children.
3. Branded Content Marketing - By sponsoring a miniseries of a popular editorial franchise, Veggie Safari has demonstrated the potential for branded content marketing in the food industry that can reach a wider audience and create brand awareness.
Industry Implications
1. Food Industry - The food industry can capitalize on the trend towards healthier foods by creating more veggie-packed and animal-shaped convenience foods for busy parents and their children.
2. Children's Products Industry - The children's products industry can innovate by creating animal-shaped spoons or bowls that coincide with the trend towards animal-shaped foods and grab the attention of children.
3. Marketing Industry - The marketing industry can offer branded content opportunities to food brands that aim to create awareness and reach a wider audience through sponsorships within popular editorial franchises.