Alongside its Pasta Chips range, Vintage Italia recently introduced its Veggie Pasta Chips, which take the form of a baked pasta snack that's loaded with vegetables. True to their name, the Spinach Broccoli Kale Pasta Chips are packed with greens, promising satiety and a healthy alternative to many other crisps on the market. Like pasta, the Veggie Pasta Chips are made with a base of durum semolina.
Vintage Italia also offers its Veggie Pasta Chips in a Roasted Tomato & Red Pepper variety.
Although pasta is only ever thought of as the main portion of a lunch or dinner plate, consumers are seeking out a variety of portable pasta snacks that reinvent the Italian classic in an on-the-go format.
Vegetable-Rich Pasta Snacks
Vintage Italia's Veggie Pasta Chips Reinvent a Familiar Comfort Food
Trend Themes
1. Vegetable-rich Pasta Snacks - Opportunity for food companies to innovate by creating vegetable-rich pasta snacks as healthier alternatives to traditional crisps.
2. On-the-go Pasta Snacks - Opportunity for companies to develop convenient and portable pasta snacks for consumers who seek quick, on-the-go options.
3. Alternative Snack Market - Opportunity for food industry to tap into the growing market of alternative snacks by introducing unique and innovative pasta-based snack options.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore new product development and marketing strategies for vegetable-rich pasta snacks.
2. Convenience Food - Opportunity for convenience food industry to expand offerings with on-the-go pasta snacks for busy consumers.
3. Snack Food - Snack food companies can disrupt the market by creating unique pasta-based snack options to cater to health-conscious consumers.