This unique vegetable burger from Field Roast introduces a simple way to enjoy the ritual of cooking burgers on the grill or stovetop without involving any meat. The 'FieldBurger' is a patty that's made with plant-based ingredients, including just simple grains and vegetables like barley, onion, mushrooms and celery.
While conventional burger packages are labeled with terms like "grass-fed" and "antibiotic-free" that are not applicable to plant-based burgers, branding for this burger includes words like "artisan," "hand-formed" and "ready-to-eat."
The market for vegetarian and vegan burgers is expanding with numerous options that include patties made from nuts, soy, grains and even mock meat that boasts the ability to bleed. As more consumers favor plant-based food items for health or environmental reasons, the meatless market is becoming increasingly diversified, yet competitive.
Barley-Based Burgers
Field Roast's 'FieldBurger' is a Hearty Vegetable Burger
Trend Themes
1. Plant-based Burgers - The rise of plant-based burgers presents opportunities for disruptive innovation in the food industry for companies who can create unique and delicious meatless patty options.
2. Health and Environmental Awareness - The growing trend of consumers choosing plant-based burgers for health or environmental reasons presents opportunities for disruptive innovation in the food and sustainability industry.
3. Alternative Protein Sources - The increasing demand for plant-based burgers is driving innovation in alternative protein sources such as nuts, soy, and grains, creating opportunities in the food industry for companies who can create unique and sustainable meatless options.
Industry Implications
1. Food - The expanding market for plant-based burgers presents an opportunity for innovation in the food industry, particularly for companies looking to create new and unique meatless options.
2. Sustainability - The rise of plant-based burgers and the demand for alternative protein sources presents disruptive innovation opportunities in the sustainability industry for creating more efficient and sustainable ways to produce plant-based foods.
3. Health - The trend towards plant-based burgers as a healthier option creates opportunities for disruptive innovation in the health industry for products and services that cater to this growing market segment.