In an effort to cater to vegan consumers, Starbucks Canada has announced it will expand its product line to include vegan yogurt parfait and plant-based everything bagels. The news was shared via a Twitter post from a Starbucks employee who stated that the QSR is removing the cheese from its everything bagel and introducing a dairy-free blueberry yogurt parfait.
This is not the first shift Starbucks has made to appeal to vegans. Back in October, the brand debuted the 'Witch's Brew Crème Frappuccino' that could be modified to be vegan upon request. Additionally, the Starbucks Canada also released a vegan macadamia cookie in 2018 made from oatmeal, coconut, almonds, and macadamia nuts.
As more consumers seek cruelty-free food options, many QSR, including Starbucks Canada, have shifted their products to meet customer demands for plant-based foods.
QSR Vegan Yogurt Parfaits
Starbucks Locations in Canada are Launching Vegan Yogurt Parfaits
Trend Themes
1. Plant-based Food Options - The shift towards offering vegan yogurt parfaits and plant-based everything bagels shows a growing trend for QSRs to provide cruelty-free and plant-based food options.
2. Vegan Product Innovation - Starbucks Canada's expansion into vegan yogurts and other vegan products highlights the trend of QSRs actively innovating and creating new vegan offerings to cater to a growing consumer demand.
3. Customizable Vegan Menu - The introduction of modifications and customization options to make traditionally non-vegan products vegan, such as the 'Witch's Brew Crème Frappuccino', indicates a trend towards personalized vegan menus in the QSR industry.
Industry Implications
1. Quick Service Restaurants - QSRs like Starbucks Canada are capitalizing on the demand for vegan food by expanding their product lines with plant-based options, creating a disruptive innovation opportunity in the quick service restaurant industry.
2. Vegan Food Industry - The rising popularity of vegan food options is driving the growth of the vegan food industry, encouraging more QSRs to develop and offer plant-based alternatives, creating opportunities for disruptive innovation within this industry.
3. Dairy-free Alternatives - The introduction of a dairy-free blueberry yogurt parfait by Starbucks Canada highlights the growing demand for dairy-free alternatives, presenting an opportunity for disruptive innovation and growth in the dairy-free and plant-based food industry.