Created by the California restaurant and grocer Follow Your Heart, these vegan valentines are a cute way to highlight your dedication to eating organic and GMO-free. While pop culture-inspired Valentine's greetings have been making the rounds during cupid's season for a few years, brands are just recently beginning to do the same.
Brands have a unique opportunity during the period leading up to holidays such as Valentine's Day to engage users on social media with clever takes on memes that further their branding message. By aligning themselves with their customers' interests in eating organic and local, Follow Your Heart ingratiates themselves to their target demographic and finds a way to create easy-to-share content that will extend their reach.
Romantic Veggie Greetings
These Vegan Valentines are Perfect for the Health-Inclined
Trend Themes
1. Vegan Valentine's - Embrace the growing interest in veganism and plant-based diets by offering products tailored to holidays and celebrations.
2. Branded Social Media Content - Take advantage of social media trends and memes to align branding with customer interests and create engaging content.
3. Organic and Gmo-free Products - Focus on the increasing demand for healthier, more sustainable food choices by offering products free of harmful chemicals and genetic modification.
Industry Implications
1. Food and Beverage - Innovate by developing new, plant-based food products and incorporating them into holiday celebrations.
2. Marketing and Advertising - Take advantage of the growing popularity of social media to create personalized, engaging branded content for target audiences.
3. Agriculture and Farming - Provide organic, GMO-free alternatives for consumers and promote sustainable farming practices.