Popular plant-based snack brand Native Snacks is set to launch its first line of 'Vegan Prawn Crackers' in the United Kingdom. The chip-like snack will be offered in two flavors -- 'Original Prawn Flavor' and 'Sweet Chilli.'
The first-of-its-kind in the UK, 'Vegan Prawn Crackers' will launch with the major retailer Asda in 222 locations on October 4. According to the company, the plant-based snacks intend to mimic real prawn crackers, presenting a light and crunchy texture with a delicate flavor.
Native Snacks' 'Vegan Prawn Crackers' will be available in 60g sharing bags, making them a perfect vegan party snack. In addition, they are well-suited for those on a diet, as one serving of the crackers comes in at less than 99 calories.
Plant-Based Prawn Crackers
Native Snacks' 'Vegan Prawn Crackers' are Set to Launch in the UK
Trend Themes
1. Plant-based Snacks - The growing demand for vegan options presents an opportunity for companies to expand their plant-based snack offerings.
2. Mimicking Real Foods - Creating plant-based alternatives that mimic the taste and texture of real animal-based products is a trend that is gaining traction and presents an opportunity for companies to innovate in this space.
3. Healthy Snacking - With consumers becoming increasingly health-conscious, there is a growing demand for healthy snack options like Native Snacks' Vegan Prawn Crackers which are low in calories and suitable for those on a diet.
Industry Implications
1. Plant-based Foods - As the trend towards plant-based diets continues to grow, the plant-based food industry presents a huge opportunity for companies to innovate and meet consumer demand.
2. Snack Foods - The snack food industry presents opportunities for companies to develop new and innovative products that cater to different dietary needs like veganism while providing healthy, tasty options for consumers.
3. Retail - The growing demand for plant-based and healthy snack options presents opportunities for retailers to expand their product offerings and attract new customers.