Popular plant-based snack brand Native Snacks is set to launch its first line of 'Vegan Prawn Crackers' in the United Kingdom. The chip-like snack will be offered in two flavors -- 'Original Prawn Flavor' and 'Sweet Chilli.'
The first-of-its-kind in the UK, 'Vegan Prawn Crackers' will launch with the major retailer Asda in 222 locations on October 4. According to the company, the plant-based snacks intend to mimic real prawn crackers, presenting a light and crunchy texture with a delicate flavor.
Native Snacks' 'Vegan Prawn Crackers' will be available in 60g sharing bags, making them a perfect vegan party snack. In addition, they are well-suited for those on a diet, as one serving of the crackers comes in at less than 99 calories.
Plant-Based Prawn Crackers
Native Snacks' 'Vegan Prawn Crackers' are Set to Launch in the UK
Trend Themes
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Plant-based Snacks — The growing demand for vegan options presents an opportunity for companies to expand their plant-based snack offerings.
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Mimicking Real Foods — Creating plant-based alternatives that mimic the taste and texture of real animal-based products is a trend that is gaining traction and presents an opportunity for companies to innovate in this space.
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Healthy Snacking — With consumers becoming increasingly health-conscious, there is a growing demand for healthy snack options like Native Snacks' Vegan Prawn Crackers which are low in calories and suitable for those on a diet.
Industry Implications
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Plant-based Foods — As the trend towards plant-based diets continues to grow, the plant-based food industry presents a huge opportunity for companies to innovate and meet consumer demand.
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Snack Foods — The snack food industry presents opportunities for companies to develop new and innovative products that cater to different dietary needs like veganism while providing healthy, tasty options for consumers.
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Retail — The growing demand for plant-based and healthy snack options presents opportunities for retailers to expand their product offerings and attract new customers.