Tim Hortons debuted its vegan 'Beyond Breakfast Sausage' and 'Beyond Burger' in over 4,000 restaurant locations across Canada, and has recently announced the launch of its new 'JUST Egg Vegan Omelets' in select Vaughn and Kitchener-Waterloo locations.
The vegan, mung bean-based egg omelets can be substituted atop any breakfast sandwich for an additional 60 cents. Although the vegan option is still being tested, the company announced the potential for a nationwide rollout shortly after receiving feedback. "We are always listening to our guests and testing a wide variety of potential products in select restaurants across the country," Tim Hortons’ spokeswoman Jane Almeida said.
As the demand for plant-based foods continues to grow, consumers can expect businesses to respond with more vegan and plant-based substitute options for the foods they are familiar with.
QSR Bean-Based Vegan Omelettes
Tim Hortons Launched Vegan Egg Omelets Using Vegan 'JUST Eggs'
Trend Themes
1. Increased Vegan Substitute Options at Qsrs - QSRs are expanding their vegan substitute options due to the growing demand for plant-based foods.
2. Innovative Vegan Egg Substitutes - Companies are testing new, more sustainable, and healthier vegan egg substitutes made of mung beans that could replace traditional eggs in various food products.
3. Customer Feedback-powered Product Development - QSRs are responding to customers' feedback by testing and launching new vegan products, which could lead to nationwide rollouts in the future.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs are testing and launching new vegan products using innovative plant-based substitutes and responding to customer feedback in order to stay competitive in the growing market of plant-based foods.
2. Food and Beverage Manufacturing - Food and beverage manufacturing companies can invest in developing and producing more sustainable and healthier vegan egg substitutes to meet the demand of the plant-based market.
3. Agriculture - Agriculture industries can focus on producing more sustainable and eco-friendly crops like mung beans, which could help to further increase the availability and diversity of plant-based food substitutes and benefit the environment.