American health food chain Smoothie King is introducing a new menu item to supports its many customers who prefer plant-based alternatives or maintain a vegan diet, called the 'Vegan Mixed Berry Smoothie.'
The meal replacement is made using Califia Farms Oat Milk, which the chain now offers as an alternative to any item on the menu that contains dairy. The Vegan Mixed Berry Smoothie also contains gluten-free oats, Sunwarrior vegan protein, an apple, blueberry and pear juice blend, strawberries, banana, blueberries, and raspberries—making for a high fiber and protein-rich snack or meal.
CMO Rebecca Miller spoke to the new menu addition, stating "Living a vegan lifestyle is easier when there are quality, on-the-go options to choose from, and that’s what we’re providing at Smoothie King."
Plant-Based Smoothie Alternatives
Smoothie King's 'Vegan Mixed Berry Smoothie' Contains Oat Milk
Trend Themes
1. Plant-based Smoothie Alternatives - Smoothie King offers a vegan mixed berry smoothie made with oat milk, catering to customers who prefer plant-based alternatives or maintain a vegan diet.
2. Rise of Oat-based Milk Alternatives - The use of Califia Farms Oat Milk as an alternative to dairy in Smoothie King's menu highlights the growing popularity of oat-based milk alternatives in the market.
3. Demand for On-the-go Vegan Options - As more people choose to follow a vegan lifestyle, there is a growing demand for convenient and quality on-the-go vegan options such as Smoothie King's Vegan Mixed Berry Smoothie.
Industry Implications
1. Health Food Chains - Health food chains like Smoothie King can seize the disruptive innovation opportunity by expanding their plant-based menu offerings to cater to the increasing demand for vegan alternatives.
2. Dairy Alternatives - The use of oat milk as a replacement for dairy in Smoothie King's menu highlights the potential for dairy alternative companies to partner with food chains and expand their market presence.
3. Convenience Food - Companies in the convenience food industry can capitalize on the trend of on-the-go vegan options by developing and offering ready-to-eat plant-based snacks and meals.