Celebrity tattoo artist and makeup brand owner Kat Von D recently took to Instagram to spread the news of a new product that she and her team have developed, a vegan lash liner. As Popsugar reports, the product is the first of its kind, being "a vegan, longwear liquid eyeliner that was formatted specifically for the inner rim lash line."
To use the product, consumers simply apply the liquid to their inner lash line, where it quickly dries to create a long-lasting finish that won't smudge all day. Like many other Kat Von D Beauty products, the vegan lash liner comes in Gothic-inspired packaging, with the tube boasting a shiny black finish, that has statement silver lettering over top of it.
Vegan Lash Liners
Kat Von D Beauty is Set to Launch the World's First Vegan Lash Liner
Trend Themes
1. Vegan Beauty Products - The rise of veganism and cruelty-free products has created opportunities for business to cater to the growing demand, specifically in the beauty industry.
2. Innovation in Eye Makeup - There is an opportunity in creating innovative and new eye makeup products, such as vegan lash liners, that appeal to consumers looking for unique and high-quality products.
3. Sustainable Packaging - As consumers become more environmentally-conscious, businesses have an opportunity to create sustainable packaging for their products, especially in the beauty industry where packaging can often be excessive.
Industry Implications
1. Beauty Industry - The beauty industry has been disrupted by the rise of vegan and cruelty-free products, and businesses should continue to innovate and develop new products to cater to this growing demand.
2. Makeup Industry - The makeup industry is ripe for disruptive innovations, especially in the eye makeup category where there is room for new and unique products like vegan lash liners.
3. Packaging Industry - As consumers become more environmentally-conscious, there is an opportunity for the packaging industry to innovate and create sustainable solutions that are both functional and aesthetically-pleasing, particularly in the beauty industry.