Wibble makes grown-up vegan jelly snacks that contain at least 45% pressed fruit juice and less than 35 calories, with just six grams of sugar and no artificial additives. The jelly snacks are available in varieties like Orange & Ginger, Strawberry & Vanilla and Raspberry & Coconut, all of which are made with pressed or squeezed juices like orange or apple. Some of the other key ingredients in WIbble are vegan-friendly gelling agents and black carrot concentrate for color.
The Vitamin C-rich snacks that come in at under 100 calories are ideal for on-the-go eating, especially for adults who are looking for a convenient yet sophisticated alternative to popular single-serve snack pots like yogurt.
Plant-Based Jelly Pots
Wibble is a Grown-Up, Low-Calorie and Vegan Jelly Treat
Trend Themes
1. Grown-up Snacking - Opportunity for creating low-calorie, sophisticated snack alternatives for adults.
2. Plant-based Convenience - Opportunity for providing on-the-go, vegan snack options made with natural ingredients.
3. Reduced Sugar Products - Opportunity for developing sweets and treats with low sugar content.
Industry Implications
1. Health Foods - Opportunity for introducing healthy fruit-based snacks in the health food industry.
2. Vegan Foods - Opportunity for producing vegan snacks that are tasty and low in sugar in the vegan food industry.
3. Convenient Snacks - Opportunity for creating convenient, single-serve snack options for adults in the snack food industry.