Trusted professional brand Schwarzkopf is making a splash in the vegan haircare category in September 2022 with a new Vegan Care Complex that combines Vegan Keratin with Cell Qualizer Technology.
This revolutionary blend has been infused into the brand's Bonacure vegan haircare product range, which includes the arginine-powered Repair Rescue capsule for damaged hair, the glycerol-enhanced Moisture Kick line for normal to dry hair, the pH 4.5-optimized Color Freeze range, the babassu oil-powered Frizz Away line, and the Q10+ Time Restore capsule.
The Vegan Keratin works to rebuild the hair's inner structure while restoring strength and natural elasticity. On the other hand, the Cell Equalizer Technology aims to "even the structural gaps of the hair's surface [and] restore the protective shield of healthy hair."
Performance-Driven Vegan Haircare Lines
Schwarzkopf Has Developed a New Vegan Care Complex
Trend Themes
1. Vegan Haircare - The growing trend of consumers preferring vegan beauty products presents an opportunity for the development of more vegan haircare lines.
2. Performance-driven Haircare - The use of advanced technology in haircare products with a focus on performance-driven results is an area of potential disruptive innovation.
3. Non-traditional Haircare Ingredients - The introduction of non-traditional haircare ingredients, such as Vegan Keratin and Cell Qualizer Technology, is a trend that could lead to new innovative haircare products.
Industry Implications
1. Beauty - The beauty industry, particularly the haircare sector, has the opportunity to tap into the growing demand for vegan and performance-driven haircare products.
2. Technology - The use of advanced technology in haircare products creates opportunities for the technology industry to collaborate with beauty companies to innovate and enhance product offerings.
3. Sustainability - The shift towards vegan haircare products presents an opportunity for the sustainability industry to support the development of more environmentally-friendly beauty products.