The Body Shop recently announced that it will be launching an all-new eight-shade vegan eyeshadow palette that is entirely sourced from plant-based ingredients.
The makeup collection is filled with many vegan options with formulas that include nourishing oils from coconut, olive and babassu oil from Brazil that The Body Shop notes will provide "a long-lasting crease free application."
The Body Shop is one of many cosmetic and personal care brands that's taking care to introduce more vegan beauty products into its assortment. Juice Beauty, Colour Pop and Kat Von D Beauty are a few others that are also committed to increasing the number of plant-based and cruelty-free products on the market, which appeals to consumers who want to make more conscientious and sustainable decisions with each dollar they spend.
Plant-Based Makeup Palettes
The Body Shop is Launching an Eight-Shade Vegan Eyeshadow Palette
Trend Themes
1. Plant-based Beauty - The rise of vegan and plant-based makeup and skincare products could create room for innovation of natural and sustainable ingredients.
2. Conscientious Consumption - Consumers' increasing demand for sustainable products will push companies to make their offerings more eco-friendly.
3. Cruelty-free Alternatives - Consumers are looking for cosmetics brands that do not test on animals and are investing in more ethical alternatives.
Industry Implications
1. Cosmetics and Personal Care - The cosmetics industry has a rapidly growing opportunity to develop and implement vegan and plant-based products.
2. Sustainability - The sustainability and eco-conscious industry is set for growth as consumers demand more sustainable and environmentally friendly products.
3. Animal Rights - The animal rights industry can benefit from cosmetics companies that are shifting towards cruelty-free and vegan alternative testing methods.