With a growing number of millennials prioritizing experiences over the accumulation of things, a new wedding registry platform called VEBO is helping to fill an important gap in the wedding market. Instead of forcing couples to register for linens and flatware, the new service lets them register for experiences.
VEBO is a brand new platform that allows engaged couples to register for experiences such as cooking classes, spa days, and skydiving. For inspiration, VEBO allows users to connect with other couples and browse through their list of experiences, read each other's reviews, and even plan to do things together. The idea is to not only give couples a way to enjoy new and unique experiences, but also to give them a way to share those memories with others. As VEBO CIO Jamie Regehr explains, "We live in the Instagram culture where people want to be able to share their moments, and to be inspired by the cool experiences that their friends enjoy."
With many millennials taking a different approach to weddings, alternative registries such as VEBO are becoming more popular than ever.
Experience-Based Wedding Registries
VEBO Lets Couples Register for Experiences Instead of Products
Trend Themes
1. Experience-based Wedding Registries - Disruptive Innovation Opportunity: Develop a digital platform for couples to register for unique experiences instead of traditional wedding gifts.
2. Prioritizing Experiences Over Things - Disruptive Innovation Opportunity: Create a service that connects individuals with curated experiences, catering to the growing demand for meaningful experiences over material possessions.
3. Alternative Registries for Millennials - Disruptive Innovation Opportunity: Build a platform that offers alternative wedding registries, allowing couples to register for experiences that align with their values and lifestyle choices.
Industry Implications
1. Wedding Industry - Disruptive Innovation Opportunity: Introduce innovative solutions within the existing wedding industry that cater to the changing preferences of millennials, such as experience-based registries.
2. Experience-based Services - Disruptive Innovation Opportunity: Develop a range of experience-based services, including curated packages or subscriptions, that cater to the demand for unique and memorable experiences.
3. Digital Platforms - Disruptive Innovation Opportunity: Create a digital platform that connects individuals with experiences, allowing them to share recommendations and plan activities together, similar to VEBO.