While the ketchup bottle and coffee cup featured in the Vantage campaign may seem like they are transforming into one big stain before the viewers' eyes, they are actually melting away thanks to the powerful stain remover. As stated in the tag line, "Stained in a dash, gone in a flash." Fantastically imaginative, the imagery may not be original, but it is playfully appropriate.
The Vantage campaign was conceived and executed by DPZ Propaganda, an ad agency based in São Paulo, Brazil. A simple concept, it is made up of images of the melting objects and a stamped slogan. Creative directed by Francesc Petit, Fernando Rodrigues and Rafael Urenha, the Vantage campaign was art directed by Tiago Zanatta and illustrated by Manipula with copywriting by Mariana Horta and Fernando Rodrigues.
Melting Stain Culprit Ads
The Vantage Campaign Shows "Stained in a Dash, Gone in a Flash"
Trend Themes
1. Stain-removing Technology - There is an opportunity to innovate in stain-removing technology to create more powerful and effective products such as Vantage's stain remover.
2. Playful Imagery in Advertising - More companies can use imaginative and playful imagery in their advertising campaigns to capture consumers' attention and create a memorable brand image.
3. Slogan Stamping in Advertising - The use of stamped slogans in advertising campaigns, as seen in Vantage's campaign, can be a simple and effective way to convey a message to consumers.
Industry Implications
1. Household Cleaning Products - Companies in the household cleaning products industry can invest in developing stain-removing technology to gain a competitive edge.
2. Advertising - Advertising agencies and professionals can take inspiration from Vantage's playful imagery and slogan stamping to create effective and memorable campaigns for their clients.
3. Illustration and Graphic Design - Illustrators and graphic designers can explore incorporating more imaginative and playful visuals in their work, as showcased by the Vantage campaign.