Spring is only a few snowfalls away now so that means more spring sneakers courtesy of the Vans Classics 2013 pack.
This collection features the Van Doren Series from Vans Classics and brings back vintage Vans prints for both the Classic Eras and Classic Authentics. The Authentic comes in two new colorways. The sneaker design for the Authentic is more substantive than the Era and features more ankle support and padding. It comes in an eccentric green/blue checker colorway that looks anything but conventional, but is actually a revival of an old Authentic style. The other colorway for the Authentic is the red/Hawaiian print.
The Eras come in three new colorways including the leopard/black, parrot/light blue and retro flag sneakers. Each shoe is covered in an enzyme wash treatment for protection against the elements.
Crazy Color Combination Sneakers
The Vans Classics 2013 Come in an Array of Eccentric Colorways
Trend Themes
1. Revival of Vintage Prints - Opportunity for brands to bring back old styles and designs in a unique and unconventional way.
2. Eccentric Color Combinations - Potential for creating sneakers with unconventional and eye-catching colorways to stand out in the market.
3. Enzyme Wash Treatment - Innovation opportunity for developing footwear treatments that offer increased protection against the elements.
Industry Implications
1. Footwear - Footwear brands can explore incorporating vintage prints and eccentric color combinations to attract fashion-forward consumers.
2. Fashion - Fashion industry can embrace the trend of eccentric color combinations to create unique and statement-making clothing ensembles.
3. Textile and Fabric - Textile manufacturers can develop specialized treatments like enzyme wash for improved protection and durability of fabrics.