The Shoe Surgeon, a custom footwear creator, recently came out with a new model of Vans and Supreme sneakers that also make use of a Lois Vuitton-branded denim material.
To create the custom design, The Shoe Surgeon started with the popular Sk8-Hi MTE silhouette, which features thick uppers with cushioned ankles, thin laces, exposed stitching, and a simple sole. This silhouette provides the perfect canvas for the co-branded material that features Supreme's name alongside Louis Vuitton's signature logos. Balancing out the faded white logos is a light wash denim, which gives the high-end brands a bit of a rugged-looking contrast.
The sneakers were reportedly designed for FaZe Banks, a YouTuber who's known for his personal vlogs, reaction videos, pranks, life hacks, and more.
Denim Streetwear-Branded Sneakers
Vans and Supreme Joined Up on a Pair of Louis Vuitton High-Tops
Trend Themes
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Co-branding Fashion — Collaborating with other high-end brands can open up new markets for fashion companies.
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Custom Streetwear Fashion — Customizing existing apparel and footwear can attract high-end customers looking for unique fashion statements.
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Luxury Name & Logo Usage — Utilizing luxury brand names and logos in new and unique ways can increase demand and appeal for luxury products.
Industry Implications
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Fashion Industry — Fashion brands can utilize co-branding and customization to increase brand appeal.
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Luxury Industry — Customization and co-branding can provide a unique offering to high-end luxury customers.
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Streetwear Industry — Utilizing luxury brand names and logos in streetwear fashion can create a new level of crossover in fashion culture.