The Vanity Fair April 2014 editorial has just glamorized the 'belfie.' For those unfamiliar with the term, it refers to a 'bottom selfie,' which is a photographic self-portrait featuring the buttocks. It stars belfie queen and Instagram It-girl Jen Selter, who on her journey to becoming fit and healthy developed quite the physical assets (pun intended).
Titled 'Rear Admirable,' the Vanity Fair April 2014 editorial was shot by photographer Ruven Afanador in Brooklyn, New York. Clad in provocative yet elegant outfits, she strikes her signature 'seltering' poses in which she poses on her hands and feet and sticks her shapely butt in the air. Alex Beggs writes, "When fans recognize her #seltering[...] on park benches and subway stairways, they tell her she’s inspired them to go to the gym that day. And for that, it’s all worth it."
Glam Belfie Photoshoots
The Vanity Fair April 2014 Editorial Stars Instagram It-Girl Jen Selter
Trend Themes
1. Belfie Photography - Disruptive innovation opportunity: Develop a platform or app specifically for belfie photography, allowing users to take and share their own belfie shots.
2. Body Positivity - Disruptive innovation opportunity: Create products or services that promote body acceptance and positivity, empowering individuals to feel confident in their own bodies.
3. Social Media Influence - Disruptive innovation opportunity: Build tools or analytics platforms that track and measure social media influence, specifically in relation to trends like belfie photography.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop new camera technology or accessories catering to the demand for belfie photography.
2. Fitness and Wellness - Disruptive innovation opportunity: Create innovative fitness programs or products that help individuals achieve their desired physique, catering to the growing interest in belfie culture.
3. Fashion and Apparel - Disruptive innovation opportunity: Design clothing lines or accessories that accentuate and flatter the body, specifically targeting the belfie photography trend.