When there's an obvious amount of care put into the way that a product is wrapped, the consumer can often safely assume that that great attention went into making the goods within. Valmiera Blackcurrant Wine packaging certainly seems to satisfy this sort of commodity, bearing a beautiful visual identity that likely reflects its exquisite contents.
Oleg Ivanov took on this project to help a Latvian wine producer enhance its image against its homemade market competitors. The charming solution for Valmiera Blackcurrant Wine packaging was this lovely incorporation of an authentic twine-secured cap of burlap. Accompanying this is an endearing illustration of a man with a glass of wine. He's reaching up towards the top corner of the label as if he might be able to pull the wound string himself.
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
Trend Themes
1. Artisan Packaging - Opportunity for brands to elevate their image and convey a sense of care through visually appealing packaging designs.
2. Authentic Branding - Creating a genuine and unique brand identity to stand out from competitors in the market.
3. Storytelling Labels - Using illustrations and visuals on packaging to engage consumers and create an emotional connection with the product.
Industry Implications
1. Wine and Spirits - Opportunity for wineries and distilleries to differentiate themselves and attract consumers by implementing artisan packaging designs.
2. Food and Beverage - Brands in the food and beverage industry can leverage authentic branding to communicate their commitment to quality and craftsmanship.
3. Art and Design - Opportunity for artists and designers to collaborate with brands and create visually appealing and storytelling packaging solutions.