Soaring through the air is the Valeria Melnyk Marie Claire Turkey spread for the December edition.
Photographed by Emre Guven, model Valeria Melnyk joins ballet dancer Merih Mertel in mod-inspired outfits. Dressed up in dramatic makeup and solid shades, the minimalist outfits just fly off the pages. In a prancing shoot like the Valeria Melnyk Marie Claire Turkey spread, the vivid looks just seem to jump out at you.
Implications - These jump shoots exude a sense of exhilaration. With contemporary society being constantly inundated with a variety of products, consumers are looking for escapist qualities when it comes to advertising. Companies would be wise to incorporate fantastical elements into their promotions to appeal to a broad consumer base.
Prancing Mod Shoots
Valeria Melnyk Marie Claire Turkey Spread is a Jumpy Editorial
Trend Themes
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Fantastical Advertising — Companies should incorporate fantastical elements into their promotions to appeal to a broad consumer base
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Escapist Qualities — Consumers are looking for escapist qualities in advertising
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Minimalist Fashion — Minimalist outfits are becoming popular in the fashion industry
Industry Implications
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Advertising — Companies can utilize fantastical elements in their advertising campaigns
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Fashion — The fashion industry can capitalize on the trend of minimalist outfits
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Photography — Photographers can experiment with jump shoots and dramatic makeup