Known for its beauty and luxury, the Valentino Fall 2013 ad campaign did not fail to present a stunning collection of clothing.
The models are put against a black backdrop, and the lighting has a strict focus on the girls. The only props used are a table setting that is mixed with some of the accessories for the upcoming season. The models have simple braided hair and basic makeup, and they are dressed in beautiful outfits. The dresses are classically composed and have subtle detailing. There is a mix of different collar styles and the colors are kept relatively dark except for a few pops of color and floral prints used. The Valentino Fall 2013 showed that sticking to the classics can sometimes be the most modern approach to fashion.
Old-World Object Campaigns
The Valentino Fall 2013 Campaign is Classically Stunning
Trend Themes
1. Classic Fashion - Opportunity to disrupt the fashion industry by reintroducing timeless styles with subtle modern twists.
2. Minimalist Advertising - Opportunity to disrupt the advertising industry by using simple backdrops and focus on the product itself.
3. Accessories as Props - Opportunity to disrupt the accessories industry by using them as a complement to the overall image and not just the focal point.
Industry Implications
1. Fashion - The fashion industry can continue to innovate by incorporating old-school designs with new color schemes or subtle changes.
2. Advertising - The advertising industry can disrupt traditional norms by letting the product speak for itself in minimalist ads, similar to Valentino.
3. Accessories - The accessories industry can disrupt itself by discovering new ways to incorporate accessories as complementary pieces instead of centerpieces.