Although Valentine's Day dinners typically either happen in a restaurant or an at-home setting, Greggs, the the largest bakery chain in the United Kingdom, is offering up its shops as a new dining destination for the holiday.
In partnership with online restaurant reservation service company Open Table, Greggs is making it possible for couples to book a romantic in-store candlelit dinner at its chains across the UK. Since the lighting and atmospheres of few retail establishments can be considered romantic as they are, Greggs plans to transform its stores with music, mood lighting and festive touches such as tablecloths and holiday decor.
When dining at the bakery chain, couples can expect a full-service fine dining experience, complete with a menu made entirely with food from Greggs—some of the items on offer include savory puff pastry sliders, miniature donuts and dark chocolate brownies.
Romantic Bakery Dinners
Greggs and Open Table are Hosting In-Store Valentine's Day Dinners
Trend Themes
1. In-store Dining Experiences - Greggs and Open Table are hosting in-store Valentine's Day dinners, creating a trend of unique dining experiences.
2. Retail Store Transformations - Greggs plans to transform its stores with music, mood lighting, and festive touches, showcasing a trend of creating romantic atmospheres in non-traditional locations.
3. Collaborations with Online Reservation Platforms - The partnership between Greggs and Open Table highlights a trend of traditional brick-and-mortar businesses teaming up with online reservation services to attract customers.
Industry Implications
1. Bakery - Bakeries like Greggs can explore the opportunity of hosting in-store dining experiences to enhance customer engagement and offer unique services.
2. Hospitality - Hotels and restaurants can consider transforming their spaces to create romantic dining experiences, inspired by Greggs' initiative.
3. Online Reservation Services - Online reservation platforms such as Open Table can explore collaborations with various industries to offer exclusive dining experiences and attract a wider customer base.