Carly Foulkes, a free-spirited creative living in New York's West Village, has captivated Whitney Brown and Paloma Jonas, the women behind 'Valentine NYC.' Foulkes stars in a particularly endearing editorial showcasing the brand's lacy wares.
The brand is dedicated to providing lingerie that is comfortable, affordable and pleasing to the eye. Needless to say, it's tough to find undergarments that meet all three of these requirements. In fact, shopping for lingerie can often feel like one giant compromise; a Project Management Triangle where you get to "pick two," but do not, under any circumstance, get to have it all. Beyond its designs, the brand is committed to presenting a certain lifestyle; the Valentine woman is described as "bold, independent, free-spirited and unique."
I think it's safe to say that Foulkes encompasses all of these attributes and then some! With tousled bed head and a killer smile, Foulkes has a laid-back vibe that's impossible to replicate.
Lopsided Lingerie Editorials
This Valentine NYC Editorial Showcases the Valentine Woman
Trend Themes
1. Affordable Lingerie - Valentine NYC's dedication to providing affordable yet visually pleasing lingerie indicates a trend towards accessible intimate wear.
2. Lifestyle Branding - Valentine NYC's presentation of a certain lifestyle through their products and editorial content suggests a trend towards branding that encompasses a particular identity or ethos.
3. Diverse Body Representations - The editorial showcasing Valentine NYC's lingerie on a free-spirited individual represents a trend towards inclusivity and diversity in the fashion and beauty industry.
Industry Implications
1. Lingerie Industry - The focus on producing comfortable, affordable and visually appealing lingerie presents an opportunity for disruption in the intimate wear industry.
2. Fashion Retail Industry - The trend towards lifestyle branding indicates an opportunity for disrupting traditional fashion retail models that focus solely on selling products, and instead consider the lifestyle and identity of their target audience.
3. Beauty Industry - The trend towards promoting diverse body representations in fashion editorials indicates an opportunity for disruption in the beauty industry, which has historically reinforced narrow beauty standards.