ADER error readies for the Spring/Summer 2020 season with the drop of the Vader collection, centering its theme around the idea of aliens and science fiction. The collection draws inspiration for what the alien world would be like, creating a conceptual natural habitat for aliens. This is showcased through graphics and color palettes with designs that also reference the retro video game Space Invaders.
There are items that are designed to capture the human perspective in the conceptual alien world, made in a white ADER logo detail. The silver ADER logo detail represents the alien's perspective of the world. Additionally, there are also designs that boast a warped iteration of the logo in black and green. All of the seasonal designs blend function into it, staying true to what the brand is recognized for.
Sci Fi-Themed Streetwear
ADER error's Alien-Themed Vader Collection is Introduced for SS20
Trend Themes
1. Sci-fi-themed Streetwear - Opportunity for brands to incorporate futuristic elements and science fiction themes into their streetwear collections.
2. Conceptual Natural Habitats - Possibility for brands to create fashion collections inspired by conceptual natural habitats, exploring the idea of otherworldly environments.
3. Warped Logo Designs - Potential for brands to experiment with distorted and unconventional logo designs, adding a unique twist to their branding.
Industry Implications
1. Fashion - The fashion industry can embrace sci-fi themes and futuristic elements to create innovative streetwear collections.
2. Gaming - Opportunity for gaming companies to collaborate with fashion brands and incorporate retro video game graphics into their merchandise.
3. Graphic Design - Graphic designers can explore innovative logo design techniques, including warped and unconventional iterations, for fashion and other industries.