The looks featured throughout the V Magazine June 2014 editorial are as minimalist as they are quirky. Although those two qualities would seem to cancel each other, they instead work together to create eye-catching outfits that really bring out the personality in actress Ella Purnell.
Titled 'Ella Purnell is Maleficent,' the V Magazine June 2014 editorial references her latest film appearance as the teen version of the Disney live-action adaptation. Shot in studio against both a hot pink and dark grey backdrop by photographer Ben Weller, the photoshoot showcases a slew of youthfully dark looks that a modern day Maleficent may have worn. Styled by fashion editor Celestine Cooney, Purnell says in the accompanying interview, ""I want to be a part of a movie that changes people’s conceptual framework and suddenly you see things in a different way."
Quirkily Minimalist Editorials
The V Magazine June 2014 Photoshoot Stars Actress Ella Purnell
Trend Themes
1. Minimalist Fashion - The trend towards minimalist fashion presents opportunities for designers to explore creative ways of achieving simple yet striking looks that showcase personality instead of excess.
2. Youthful Dark Aesthetic - The youthful dark aesthetic showcased in this editorial presents an opportunity for fashion companies to tap into the growing market of young consumers looking for edgier, alternative styles.
3. Celebrity-inspired Fashion - The use of a celebrity to showcase fashion provides an opportunity for designers and marketers to leverage the existing popularity of the celebrity to promote their brand or product in a relatable way.
Industry Implications
1. Fashion - The fashion industry has an opportunity to experiment with the minimalist trend and develop bold and unconventional designs that cater to the tastes of young consumers.
2. Film and Entertainment - The film and entertainment industry can explore the impact of their productions on fashion trends and collaborate with designers to produce pieces that are inspired by popular films and characters.
3. Advertising and Marketing - The use of celebrities as fashion ambassadors provides an opportunity for marketers to target specific demographics by tapping into the celebrities' unique personalities and fan-base.