Dr. Barbara Sturm is expanding into intimate skincare with V Wash and V Drops, both of which are beneficial for maintaining balance, promoting hydration, plumping and soothing skin. The gentle drops help to support the health of a delicate area with ingredients like ruby stone powder, prebiotics, probiotics, prickly pear extract and other beneficial additions—gurmar plant extract, for example, is said to be useful for reducing irritation with regular use, as well as reducing hair growth and density. The brand describes that the drops "also contain a special plant-based complex which provides a plumping effect in the labia region, leaving it soft and supple."
The drops, for external use only, are can be used daily to support the skin barrier and retain moisture.
Intimate Skincare Drops
V Drops by Dr. Barbara Sturm Help to Soothe, Hydrate and Balance
Trend Themes
1. Intimate Skincare - Expanding into intimate skincare promotes hydration and balance with innovative ingredients like ruby stone powder and gurmar plant extract.
2. Prebiotics and Probiotics - The use of prebiotics and probiotics to support the health of delicate areas provides opportunities for disrupting traditional feminine hygiene products.
3. Plumping Effect - The inclusion of a plant-based complex that provides a plumping effect in the labia region presents a disruptive innovation opportunity in the intimate skincare market.
Industry Implications
1. Beauty - Beauty industries could incorporate pre and probiotics in their intimate skincare lines to disrupt traditional feminine hygiene products.
2. Feminine Hygiene - Companies in the feminine hygiene industry can innovate by incorporating new ingredients and formulas to meet consumer needs and preferences for intimate skincare products.
3. Health and Wellness - The use of innovative ingredients and prebiotics & probiotics to support feminine health and wellness will create a new market for specialized intimate skincare products.