Rapper Lil Uzi Vert works in collaboration with Japanese streetwear giant HUMAN MADE on a special new range entitled the UZI MADE COLLECTION. It was first showcased online on Instagram and now NIGO shares a special flyer that captures an illustrated look of the items in the special collection along with a release date.
The duo highlights the rapper's favorite color, pink. It is led by a Denim jacket and pants that are followed by a Yosuka Souvenir jacket, a zipped hoodie and sweatpants to match, and two graphic tees. All of these are detailed with bright graphic accents before being rounded out by a cushion that is detailed with Uzi's iteration of the HUMAN MADE Storm Cowboy logo seen throughout the capsule.
Rapper-Collaborative Graphic Streetwear
Lil Uzi Vert Joins HUMAN MADE on the UZI MADE COLLECTION
Trend Themes
1. Collaborative Streetwear Collections - The rise of collaborative streetwear collections between rappers and fashion brands presents an opportunity for disruptive innovation in the fashion industry by exploring innovative partnerships and co-branding strategies.
2. Celebrity-driven Design Process - The trend of involving famous personalities in the design process of clothing collections presents an opportunity for disruptive innovation in the fashion industry by tapping into the power of celebrity endorsements and fan engagement.
3. Use of Bold Graphics and Illustrations - The trend of using bright and bold graphics and illustrations in streetwear collections presents an opportunity for disruptive innovation in graphic design, by experimenting with unique visual styles and exploring new printing technologies.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from the disruptive innovation opportunities presented by the rise of collaborative streetwear collections and celebrity-driven design processes.
2. Music Industry - The music industry can benefit from the disruptive innovation opportunities presented by collaborations with fashion brands and exploring new merchandising strategies through merchandise design and sales.
3. Graphic Design Industry - The graphic design industry can benefit from the trend of using bold graphics and illustrations in streetwear collections by experimenting with new visual styles and exploring new printing technologies to create unique designs.